Alfa Romeo chose the famous Uma Thurman to star

The Italian automaker Alfa Romeo chose the famous Uma Thurman to star in the commercial made for the brand’s newest model, Giulietta, a car that will enter the European showrooms starting this month. The internationaladvertising campaign that will be launched in press, radio, TV, and of course on Web, was developed by Leo Burnett, is shown in a official press release of the Italian car builder.

The commercial was entirely shot in USA and will be broadcast in Italy starting 16 May. In the video, Uma Thruman plays five different roles – five women that symbolize the different faces of the new Alfa Romeo Giulietta. During the spot the actress uses on of Shakespeare quotes “Without heart we are only machines,” quote meant to make the viewer thing of Giulietta’s split personalities, agile when the driver wants that and comfortable in the same time. The ad was directed by Kevin Fitzgerald.

Alfa Romeo Giulietta was launched at the Geneva Auto Show in March 2010 and is the replacer of the Alfa 147. The Italian automaker has high hopes for this car, wanting to be the vehicle that will change people’s ideas of this brand.

The Alfa Romeo Giulietta can be equipped with two turbocharged petrol engines and two turbo-diesel ones. Both petrol engine will be 1.4-liter and will develop 120 HP (1.4 TB), and 170 HP (1.4 MultiAir).

The diesel engine is based on a 1.6-liter block (105 HP), and the other diesel is of 2.0-liter (170 HP). The line of the car is specific to a coupe, with the traditional door handleshid for the opening of the rear doors, also found on the Alfa Romeo 147. The interior has aluminium insertions and is inspired, in terms of design, by the performance model, Alfa 8C Competizione.